Got to say Aldi is winning social media right now
I love this whole thing. M&S are just giving Aldi some great PR.
Yeah they’ve come across really stupid to be fair. Every single supermarket has a caterpillar cake, why not go after them as well
I wonder if they sold out of Cuthbert this weekend
Really basic marketing. They will withdraw the cake, make M&S look old and stuffy as a company, and enjoy all the PR.
If they are ignoring trademark/copyright it makes you wonder where else are they cutting corners.
It doesn’t, to me at least.
It’s common knowledge that many of Aldi’s products are rip offs of other brands.
Racer Bars (Snickers)
Jive Bars (Twix)
Titan (Mars Bar)
Most people don’t care, as long as they’re getting good value.
This sort of issue is 100% never related to whether anyone cares. Other than the companies themselves, obviously.
Don’t all supermarkets have a version of this though?
Yep that’s why this has blown up so much.
There’s an awkward message from Morrisons after that because they forgot about them
Many? Pretty much all. Show me an Aldi own-brand product and I can probably show you the branded product they’re mimicking.
And I’m not taking sides, this sort of behaviour isn’t just limited to Aldi. See also, Lidl:
They’ve responded. Not backing down yet haha.
Marks & Spencer sell their own rip-off/copy cat versions of Walnut Whips. Are Nestlé going to sue M&S?
M&S were never going to back down. They couldn’t back down, even. It would be insane to do so. Would’ve been a green light to everyone that you could rip off any M&S product if you give money to charity.
So there goes my plans to make Persy Pygge sweets, with 0.000000000001 penny from every pack (and where pack = the wholesale crate) goes to charity.
This guy gets it:
Ah ha they need to do better, funny though