Elfin Market crowdfunding

They are currently raising on Seedrs, They use a peer-to- peer lending model to provide credit cards. It is EIS eligible and the founders seem to know what they do.
Any thoughts?

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Iā€™m struggling to see if they offer anything different from the existing P2P like Ratesetter, Zopa, Funding Circle.

It looks like from a borrowers perspective instead of getting a loan paid into your current account, they hold it in an ā€œElfin Purseā€ for you to either transfer to your own account or use their debit card to spend it directly (once they get them made). It looks like arenā€™t doing admin/arrangement fees and taking all the profit from the investors side from the interest you pay.

From an investor it looks like they take a 1.5% servicing fee from borrower interest payments before passing the rest on to you. The invest page has 8% - 12% Average returns earned so far.

Looks like these five guys will be minted soon.

Ā£6.5m seems low. Are you tempted to invest in the business and/or become a lender?

I am tempted to invest in the business for now