Not just random groups of people, but those who might want to support the LISA saver, e.g. parents, grandparents, etc.
Totally agree, for each type of person a different prompt/engagement technique will be needed to make sure they remember to have their purchases tracked to receive their cashback rewards. A chrome extension is in the pipeline to make sure that my granny, for example, knows there’s cashback to be had when doing her weekly online shopping. She can click the button and it’ll redirect her to the retailer website.
A good example was someone we know who did this manually, making £7,000 towards his deposit from his own cashback and getting his family to use a cashback account of his for (most of) their purchases, especially the big ones like holidays, etc.
As for retailers, they’re paying for “incentivised traffic” – basically a guarantee that they only pay for a definite sale. For them, it’s worth committing marketing budget towards because they can 100% attribute a sale to that marketing channel, unlike display advertising, for example.
Hope that helps!