First Direct think so.
(From the T&Cs for their 1st Current Account).
I think this sort of stuff appeals to a particular demographic and is almost repellant to another.
Some might interpret it as frippery or taking a casual approach to finances whilst others might see it as making financial stuff more engaging and breaking down barriers.
That must be the first subtweet I have seen in the form of Ts&Cs
I think itās perfectly fine to not use emojiās but to make a specific point about not using them feels very unnecessary and pointed.
Perhaps theyāre appealing to a different demographic or, rightly or wrongly, wish to convey a seriousness about money?
Is the plural of āemojiā āemojiā or āemojisā?
Thereās little consensus on that, so it should be a good topic of discussion with empassioned debate for this forum.
But I think that either can be used. I do with emoji as the plural.
Personally, I think that First Direct have got it wrong.
runs and hides
As a former First Direct customer I get it; as the bank for Guardian reading liberal parents emojis arenāt the thing
Emojiās definitely should not be used for this type of communication (in my opinion). Iām now imagining a future where English no longer exists, instead everyone writes in cartoon characters. Job application cover letters, legal texts, banking communication - all just a series of emojiās⦠not a pleasant thought.
And plurals never have an apostrophe!
To be honest I prefer emojis to pointed passive aggressive statements in terms and conditions.
A bank is supposed to be a grown up and responsible, the use of emojis make it look young and childish.
edit:-
Love the fact my post gets flagged as it does not fall in line with the fanbois on here.
Emojii??
This is why I say that First Direct has got it wrong!
Is that something set in stone somewhere? Perhaps it was the 11th Commandment.
Frankly one of the reasons I like Monzo is because of their use of emoji and simple language. Iāve had too many years of stuffy banking and language designed to be confusing and exclusive, thanks.
Thank heavens weāre all grown up and can all make that sort of judgement for ourselves then, eh?
We wouldnāt send an emoji in a formal communication but itās one of the things that Iāve always liked about Monzo that we try and put a bit of personality in everything we do
On the flip side. Itās good to get people of all ages to start thinking about money. So if emojis help a younger audience think about money (even before theyāre eligible for accounts) and not just see a ābank accountā as a grownup thing and out of their control, then use all the emojis.
What is childish is not having the ability to look past something as innocent as an emoji in banking or even worse, having the name āwhatsgoingonmonozā as your title when itās grammatically incorrect (and the fact that itās just a childish name to have here)
Thatās the pluralās strategy. They make you think that.