Since 2024 Apple has started to roll out what they call “Branded Mails”, which allows companies to declare their brands on the Apple Business Connect portal.
In practice this allows to display a logo and verified informations (website/phone number) in company communications in all Apple apps: iOS message app (RCS texts), iOS mail app, macOS 27 mail app, and iCloud webmail. This also works with the phone app when you call customer service.
This is somewhat similar to BIMI standard which allows to declare trusted logos for emails providers to display (Gmail/yahoo), but this adds further support for Apple mail clients which are also very popular (there’s no BIMI support in apple mail apps).
Although I use iOS, I don’t use Apple Mail due to server side scanning and keys held by Apple, so I can’t verify what you’re suggesting. I thought Apple did support BIMI?
This sounds like another Apple ecosystem-ism when there is already an internationally recognised system in place. Unless Apple Mail does something extra? Is that what this means?:
What further support is added?
E-mails I get from Monzo show their logo, but this is not on Apple Mail so Monzo clearly works with interoperability via BIMI.
Looks like a good idea just curious to know what other benefit an Apple Mail user would get?
Apple’s “Branded Mail” allows to display the sender logo in iOS Mail and MacOS Mail apps when the provider is different than those certified by Apple (basically any other provider than Google, Microsoft or Yahoo).
This is something which can be done on top of BIMI standard, and covers those extra situations for the millions of iOS users who use other providers, adding further trust and confidence.
Additionally, having an Apple Business connect brand would also enable verification and brand recognition with text messages and phone calls issued by Monzo on iOS devices.
