Amazon Prime Video

I’ve watched two films in last two days and can’t say I’ve noticed any significant difference in video or audio quality, though neither film was a blockbuster tbf.

First film only had ads at start.

Second had ads at start and midway through.

Neither disturbed me enough to want to pay even more for the service.

They did the same with Amazon Music, within Prime Membership.

I chose Spotify instead :man_shrugging:

I do seem to get less ads now watching shows on Freevee (Amazon’s original Ad support service) than on Amazon Prime and I find the ads I do get on Freevee to be less intrusive. The ads on Freevee programmes seem to be in the ‘slots’ that the original programme setout to have ads in originally, whereas the ads on Amazon Prime shows seem to be more randomly inserted into the middle of scenes (and I’m talking about older shows on Amazon that were originally broadcast so would’ve had ad breaks in them - not Amazon Prime exclusive shows).

However, that might be because on Amazon Prime I keep getting the same annoying Red Nose Day advert with the ‘kids in charge’ over and over again.


This would be a switch off for me - it’s why I no longer watch YouTube.

I’ve only watched one series on Prime since the change (Mr & Mrs Smith) and so far I’ve only seen one ad (For Amazon podcasts - 15s or so before the programme start).

I’m not particularly bothered about removal of Dolby Vision and Dolby Atmos from the ad-supported tier. My setup (50" TV and a soundbar) can’t take advantage of these features in a meaningful way compared to HDR10 and Dolby Digital Plus so makes no difference to me.

But I do find it annoying that they buried this news rather than announce it up front when they introduced ads.

1 Like

I definitely recall receiving an email a while ago, and there was a splash screen on the day it came into effect.

The email explained the introduction of ads but there was no mention of removal of Dolby Vision and Dolby Atmos.


Amazon has struck a deal that will see premium Lionsgate and Starz programming made available to to MGM+ customers in the U.K.

Lionsgate+ subscribers who joined via Prime Video Channels in the U.K. will now get access to the MGM service beginning in April. In May, the MGM service will be rebranded to MGM+ in the U.K. to align with the recent rebrand that occurred in Europe, Latin America and the U.S.